Luke grew up on a farm outside of Zearing only a mile away from Ryan. He attended Colo-NESCO high school and continued to the University of Iowa. Studying Economics and competing on the track team while earning multiple letters he learned about dedication and loyalty. After college he worked at two agricultural equipment manufacturers before returning to his parents business, NESSA Inc. It was expanding at a rapid pace. A lover of pets and a believer in proper memorialization of any family member, he paired with Ryan to create Pet Cremation Iowa.